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Locating Your Business

Today’s business owner can choose between a home office, shared rented space, leased space, purchased space, or a virtual office. The best choice depends on the nature of the business, the developmental stage of the business and the budget.

The home office is best for the sole proprietor or multi-level marketer who simply needs a place to work, a computer, a high speed Internet connection and a phone line. The great advantage is simplicity and low cost. The downside is the lack of boundaries between home and work. Along with employees and visiting clients come complications and invasion of family privacy.

Shared rented space, such as executive office space, is a good choice for someone who needs the physical separation of “going to the office,” along with conference space. As long as the business is small, this is a realistic and affordable choice.

When a service business starts to grow and with a retail business from the start, leased office or store space is appropriate. Short-term leases are hard to find, so the commitment is significant. You can no longer compete on price with sole proprietors in the same business. You must compete on quality and credibility. When signing a lease, consider all the costs, including the CAM (common area maintenance).

Once a business becomes very successful, leased space may no longer make sense. Instead putting monthly payments into building equity is preferable. There may also be the option of leasing space to others. But buying a building usually requires a significant down payment and financial stability sufficient to support a loan. Avoid the all-too-common mistake of buying improperly zoned property with the hope of having it “up-zoned.” These changes in Anne Arundel County are rare!

With the advent of the Internet, more and more businesses are going virtual, even with many employees. While there is the obvious downside of loss of employee control, there is also the

 

loss of synergy that results from regular personal employee interaction. On the other hand, it is possible to monitor employees solely on productivity and quality of work and to create opportunities for interaction.

Recognize that as your business evolves, its location needs may change. Be watchful of signs that your current arrangement isn’t working and at that point start to consider other alternatives.

© 2005, Patricia H. Troy
Patricia H. Troy, CAE, is president of Next Wave Group, LLC, an organization management firm specializing in electronic service delivery.

http://www.nextwavegroup.com,
pat@nextwavegroup.com, 410-647-5002